Marketing New App Processes Natural Language, Machine Learning and Social Graphs

Following on the context on a recent development on third party content that could be hosted on Facebook , a new startup Keywee that processes content marketing is utilizing natural language processing, machine learning and social graphs so that it can filter patterns and recognize relevant stories for its users, which it claims to focus on content discovery and advertisement technology.

Content marketing is offered by a variety of businesses, and most tend to use different approaches in serving their users with data content based recommendations and discovery. These providers include Outbrain, Taboola, Contently, Newscred, among many others. ”

With this tool, content is analysed based on stories and matching to user profiles which can provide better results in terms of marketing and understanding for content placement.

A trending subject at the moment is that of paid content, as advertising is focusing more on programmatic models whereas prices continue to drop on placement data pools, 

Keywee, innovation is on the ability to find audiences for content, whether audiences are on Facebook, Twitter, or any other social platform. 

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The Importance of a Good Marketing Strategy

In an increasingly competitive global market place any company that hasn’t developed a marketing strategy stands to lose potential customers and revenue. 

Growth

The first task of any marketing department is to analyze is to assess their target customer and also the company’s unique selling point (USP).  It’s only when a company has defined exactly what it is trying to sell and to whom, that they can develop an effective strategy. Focus is important, if a company is trying to attract high-end customers, they want their marketing campaign to look sleek and appealing to that particular demographic.  A marketing strategy is all about definition.  Once goals have been identified, it’s only then that a strategy can be put in place.  It is also important that the whole company is aware of the strategy so that all departments are constantly reviewing how they contribute to the effectiveness of that strategy.  Marketing isn’t just about sales; the strategy should also encompass brand development and brand recognition. Customer service is integral to a successful company and it’s vital that the work of a successful marketing campaign isn’t undone by members of staff from other departments not recognizing the importance of customer retention and attraction.

Diversity

Once a budget has been put in place, then a marketing strategy can be defined.  The growth of the Internet has seen a boom in online advertising and this has brought down marketing costs.  Some companies rely on the Internet alone for promoting their companies, but they shouldn’t make the mistake of believing that designing a website is all they have to do.  The website should be well-designed, incorporate excellent, contemporary information and employ interesting graphics and visual imagery.  The Internet has come a long way since the days when some companies just used to cut and paste information from their printed brochures onto the web and think that this was sufficient for marketing purposes.  With so many companies across the planet engaged in the battle for attracting custom, the websites that stand out, and are at the head of search engine rankings are the ones that will succeed.  One way of ensuring that a website will be placed at the top of the rankings is to employ the services of professional copywriters who are able to write fresh and engaging copy to post on company blogs and news sections.  The search engines are constantly changing their algorithms and the current pattern that will get picked up is unique copy that is regularly updated.   

Multi Platforms

TV adverts, newspaper features and billboard advertising are all still important but these methods are expensive.  Online competitions are a cheaper way of employing a marketing strategy and they will generate greater brand recognition.  Humor is always good and a catchy slogan or appealing logo will soon get people talking.  Social media, especially a Twitter trending hash tag is a highly effective way of keeping a company brand in focus and this success often comes as a result of copy commissioned for a website. Facebook and Twitter ‘likes’ and  ‘follows’ are important methods of assessing the success of any marketing initiative and a strong marketing campaign will result in increased profitability.

Author: Aimee Claire

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PageWoo Presents Ads via Location Based Context

PageWoo is currently a beta service, that aims to be ground-breaking in terms of developing better interactivity and display of advertisements that are customized to users mobile location by contextual marketing including weather local awareness.  The way the platform works is on a content-generation engine, by utilizing multi-image testing platform that includes detailed analytics for a continuous performance improvement.
On its processing core it works by aggregating digital assets that are grouped or mounted together via ad units and later optimized based on performance. As a result, it allows marketing campaigns to be done at optimum levels, thus taking a lot of testing away for ideal results. By simply using location data, the system can predict demographics which allows for a better targeting based on user location activities.
Pagewoo is not available directly to publishers, rather is embedded into a variety of mobile ad networks,

Why RSS Auto Posts on Social Media is Wrong

Businesses are now noticing and starting to invest more on social media marketing in 2011, however not all are embracing the new media seriously or following the correct procedures in order to gain the most from this growing people phenomenon.

Many are still cautious and require much beginner's experimentation before accepting and understanding its full potential.  The good news is that now social media is winning over skeptical marketing executives and traditional methods for promoting, engaging and developing enterprises. Currently many businesses are expanding budgets for social media not because they understand the ROI, but because they appear to be trendy on their eyes.

Many so called wrong reasons and preconceptions still exist, particularly when it comes to increase investment on social media.  A few years ago, YODspica was one of the first companies in Wales to fully embrace social media.  As a result, it has become a Leader as well as a content provider and inspiration for many businesses and individuals.  If follows that the many wrong reasons businesses use social media typically include: running a few trials occasionally,  auto posts on twitter and facebook using RSS feeds from non related news corporations (just tricking readers and increasing their posts count without actually producing any valuable own content or effort). Furthermore,  by allowing inexperienced and temporary staff become the face of the business,  hope for the best with no idea of what the best content may be to produce.  Subsquently, a reliance on so called "experts" which in turn talks and training events  are produced as way to educate users, however as result most speakers tend give an image that social media is something which needs to addressed scientifically with no scope for error for most businesses and individuals.

One of the few right reasons that many social media long term users say, is that mistakes which appear to be "silly" is something perfectly acceptable and that perfection posts are something contrary to the whole social media concept.

Finally, other wrong things tend to be the case where many social media business websites charge users,  in order to allow users to leave their comments on published posts, create blogs or even participate at forums, in this case these businesses are not being "social" rather taking financial advantage by denying users to participate as opposed to the well know freely available to the masses i.e. Facebook, Linkedin and Twitter.