BT Partners TechHub for Users New Applications on Superfast Broadband

The UK technology giant that is BT partners TechHub.

New business start-ups can create new applications and services utilising Super-Fast Broadband.

Based on the BT Infinity Lab programme, this partnership is to be present London Tech City. It will now be facilitated, supported and encouraged business to create new applications and services that can be marketed alongside existing products from BT that are offered to its large market based on UK households. 

The way it will work, is that the winners Entrepreneurs/Business Start-ups receive six month support relating to Research & Innovation, engineering, legal and marketing. Furthermore, BT is to support further development and/or trial of the winning solutions. Also Business Start-ups accepted into the programme receive membership of TechHub.

In practice BT does not make a cash investment, or takes equity or intending to acquire IPR from the winning entrants, it appears that is simply interested in co-innovating with new solutions from Start-ups and its selected groups of their existing customers.

A BT Infinity Lab competition briefing is on the 22nd October 2013.

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PageWoo Presents Ads via Location Based Context

PageWoo is currently a beta service, that aims to be ground-breaking in terms of developing better interactivity and display of advertisements that are customized to users mobile location by contextual marketing including weather local awareness.  The way the platform works is on a content-generation engine, by utilizing multi-image testing platform that includes detailed analytics for a continuous performance improvement.
On its processing core it works by aggregating digital assets that are grouped or mounted together via ad units and later optimized based on performance. As a result, it allows marketing campaigns to be done at optimum levels, thus taking a lot of testing away for ideal results. By simply using location data, the system can predict demographics which allows for a better targeting based on user location activities.
Pagewoo is not available directly to publishers, rather is embedded into a variety of mobile ad networks,

MasterCard Introduces New UI SDK for Mobile Developers

MasterCard has updated its design and interface offering for mobile developers with a new SDK to be used on Android and BlackBerry devices. This comes in a context where mobile commerce apps are growing on popularity and competition is growing for this kind of mobile payment services with many other paying solutions available.

With regards to MasterCard and its Mobile MasterCard PayPass, any mobile developer now has at their disposal a standard user interface that they can use on developing applications, furthermore it also allows for a simpler and faster development cycle even for development novices.

This new development complements the existing  Open API that developers have used such as the former MoneySend and the current PayPass.

Financial Data Access for Analysis, Now Available to Developers fromIntuit

It was announced today by Intuit a new API for software developers to access that allows them to use financial data that is present on Quicken, QuickBooks, Mint and FinanceWorks.  As a result, software developers can utilize this new data by re-engineering it in different ways such as categories or create tools/applications that are capable to embed and display data analysis.

It then follows that further from the current Intuit Partner Platform software solution developers can create solutions capable of accessing data or displaying data intelligence analysis to be used and designed on customised solutions, where these solutions can be sold to customers. These customers will only have access to their own data already present on their personal or business banking, including investment accounts in the U.S and Canada.