Twitter Periscope Live Broadcasting Now Available New App

Twitter has published a proprietary live-streaming video app for iOS .

This news comes in a context where a few weeks ago it was announced a similar service Meerkat at the SXSW .

The new app called Periscope works by allowing its users to live-stream from their smartphones to viewed publicly on-line.

This new app is not a new idea, as there are already similar apps available, however in this case it appears to be trending topic as technology such as 4G allows for better capabilities and signal improvement responsiveness. In practice the way it works is that much in the same way as other apps that can live stream,  As soon as an event starts by a user by starting a broadcast it is followed by an optional alert that is published live on their twitter stream. 

As expected, the live broadcast has the interactive capability for users to comment and send “hearts”. Another option available is the possibility to "lock" a broadcast so that it becomes private or accessible to only certain approved users.

Currently the new app is only available on the Apple store.  In comparison the new app Periscope with Meerkat does have some key differences in terms of media content offering features to users, 

With Periscope users can save the video streams after the broadcast has finished, for later viewing for a period of 24 hours, on the other hand Meerkat is ephemeral and live video disappears once you finish broadcasting.

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Microsoft Windows Phone 8 New Feature, Room to Chat

As the new windows mobile operating system from Microsoft official global launch is approaching, new features will surprise many people for the better, this now includes group chatting functionality named "Room to Chat".  Furthermore, users on group chat will be able to share content and calendar appointment, events or lists to do.

The way it works, is that windows phone users are invited via text message as recipients from whoever is setting the group chat. It then follows, that group chat members are also able to customise their content sharing settings, either by choosing to share content with the entire group, or filtering and selecting content to be shared privately with a particular Room participant.

Source The Verge.  In further detail WMPowerUser published a description of the group chat: "Gather your friends and family together. Invite them to a private Room where you can share a calendar, photos, group chat and notes. Or add them to a Group to see social updates from just those folks and text them all at once. Tap the plus sign to get started".

Now You Can Skip Video Ads on a Mobile, from YouTube

From today YouTube videos that are played and viewed on a mobile device, will have the TrueView in-stream advertising campaigns embedded. These campaigns can be accessed and set on the AdWords For Video dashboard.  Until now, this technology was not used on mobiles, due do the screen size limitations and concerns for the User Experience.

It follows, that YouTube nevertheless will keep studying data usage and patterns from users interactivity with ads.

If this miniature feature gets the full support and acceptance from users, then it will follow new features for the advertisers on their dashboards which will include dedicated optimization settings for a multitude of mobile devices.

In this context, YouTube ads can be envisaged that its mobile market will grow and this new feature of embedded ads on mobile video plays, will complement and enhance its mobile strategy for monetization without the requirement to have pre-built custom apps for users to download.